The Black Pound Report 2022 - A Study of the Multi-Ethnic consumer
About The Black Pound Report
The Black Pound Report, authored by Lydia Amoah, is the highly anticipated deep dive on the UK’s Black, Asian and Multi-Ethnic consumer spending power, untapped potential and profitability.
It will give you the tools to understand the multi-ethnic consumer beyond a single, homogenous segment and deliver ground-breaking insights that underline diversity and inclusion as the key to business progression.
The Opportunity
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10.8 million people
make up the Black, Asian and Multi-Ethnic consumer group. That’s 16% of the UKs population. The majority of which do not feel catered for by major retailers.
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£375 million
The Black, Asian and Multi-Ethnic consumer group have £375 million to spend in disposable income every month.
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£4.5 billion
The Black, Asian and Multi-Ethnic consumer segments have a staggering £4.5 billion disposable income to spend every year.
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23%
of Black, Asian and Multi-Ethnic consumers adjust their behaviour when in public spaces to avoid being discriminated against. We call this ‘Psychological Passing’.
Who Is Included?
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The Multi-Ethnic Consumer
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Health & Beauty
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Travel
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Finance & Investment
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Media
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The Multi-Ethnic Employee
"Congratulations to Lydia and the team behind the Black Pound Report for their work. There has been so much positive movement for Black and Multi-Ethnic consumers in the fashion and beauty sector in recent years and it is brilliant to see the continued push for change happening in our industry."
— Edward Enninful OBE, British Vogue’s editor-in-chief and European editorial director.
